After a year of constraints but also growth in
Europe for TCL, particularly in
France by being a solid number 2 LCD TV brand, we approach 2023 with confidence and enthusiasm to further increase and diversify our product portfolio around our
"affordable premium technology" strategy.
Our smart TVs incorporate the best user interfaces (Google TV, Roku, Fire TV) and are available in all sizes, up to 98-inch models. Our latest soundbars are also delivering at the high end of the market and we expect to double our sales in this business in 2023. Be sure to check out our booth at CES to see what's new in the brand worldwide, including also our innovative smart home appliances and air conditioning solutions!In 2023, in Europe, we will adapt our strategy country by country:
- Focus on Germany and the UK with good development momentum.
- Significantly increase volume in our best performing countries (France, Poland, and Central and Southern Europe).
- Develop Italy, Spain, Benelux, and the Nordic countries to gain market share.
The CES 2023 in
Las Vegas is also an opportunity to reaffirm our commitment to sports. In Europe, in the coming weeks, as we are already doing with our
new football ambassadors for the 2022-2023 season, we will continue this momentum by announcing several key local sport partnerships which should delight the fans of our national teams.