TCL ELECTRONICS EUROPE
Frédéric Langin
Boldness and acceleration

Frédéric Langin
After a year of constraints but also growth in Europe for TCL, particularly in France by being a solid number 2 LCD TV brand, we approach 2023 with confidence and enthusiasm to further increase and diversify our product portfolio around our "affordable premium technology" strategy. Our smart TVs incorporate the best user interfaces (Google TV, Roku, Fire TV) and are available in all sizes, up to 98-inch models. Our latest soundbars are also delivering at the high end of the market and we expect to double our sales in this business in 2023. Be sure to check out our booth at CES to see what's new in the brand worldwide, including also our innovative smart home appliances and air conditioning solutions!

In 2023, in Europe, we will adapt our strategy country by country:

  • Focus on Germany and the UK with good development momentum.
  • Significantly increase volume in our best performing countries (France, Poland, and Central and Southern Europe).
  • Develop Italy, Spain, Benelux, and the Nordic countries to gain market share.

The CES 2023 in Las Vegas is also an opportunity to reaffirm our commitment to sports. In Europe, in the coming weeks, as we are already doing with our new football ambassadors for the 2022-2023 season, we will continue this momentum by announcing several key local sport partnerships which should delight the fans of our national teams.
I am extremely proud to represent TCL, the number 2 LCD TV brand in the industry, at this CES in Las Vegas. And to discover more, stay tuned for our new European 2023 product range later this Spring.
Frédéric Langin
TCL Electronics Europe
Let's go for a year of boldness and acceleration!

Inspire greatness!