TCL CES 2024
TCL's New Range Makes Technology More Human and 5G More Accessible
TCL NXTPAPER 3.0 - TCL NXTPAPER Tablets - TCL 50 Series
TCL, a leader in display technology across feature-rich smartphones, tablets, and connected devices, today announced at CES 2024 its latest advancements aimed at making technology more human and 5G more accessible. Headlining the announcements is the introduction of the advanced TCL NXTPAPER 3.0, the latest generation of TCL's pioneering display technology. In addition, TCL presents an expanded tablet portfolio and a fresh line of 50 Series smartphones, affirming its commitment to democratize 5G and underscoring TCL's relentless dedication to developing technology that smoothly integrates into our everyday lives.

"As we step into 2024, we make a significant leap in our journey, humanizing technology and expanding it across our most comprehensive range of smart devices to date." said Aaron Zhang, CEO of TCL Communication, "Our innovation is about reshaping the integration of technology into everyday life, making it more organic and accessible. With the introduction of the pioneering TCL NXTPAPER 3.0 technology, the considerable advancements in our TCL 50 Series, and our strides in democratizing 5G vision, we are actively narrowing the divide between technology and its accessibility. At TCL, we stand firm in our mission to inspire greatness by creating technology that empowers and connects everyone, everywhere."
Our innovation is about reshaping the integration of technology into everyday life, making it more organic and accessible.
Aaron Zhang
CEO at TCL Communication
TCL NXTPAPER 3.0 - The display technology optimized for human eyes
With three years of efforts dedicated to eye comfort, TCL NXTPAPER has realized eye-care technology with harmful blue light filtering by up to 61% while retaining sharp images, vibrant colors, deep contrast and natural motion. In 2024, TCL proudly announces the launch of upgraded TCL NXTPAPER 3.0, elevating this groundbreaking technology to new heights with all the previous benefits kept. Designed with users in mind, TCL NXTPAPER 3.0 extends TCL's commitment to enhancing the overall digital viewing experience to a new level with a range of hardware and software upgrades.

The newly incorporated Circularly Polarized Light (CPL) screens, in tandem with NXTPAPER 3.0, simulate the "emission - reflection - refraction" path of natural light. This creates a visual experience close to reading books in natural light and further improves the screen's paper-like for extra eye comfort. Further strides in user comfort have been made with the integration of DC Dimming technology, which ensures a flicker-free visual experience in any scenario, thereby reducing eye strain.

On the software side, TCL introduces features designed to encourage healthier digital viewing habits. TCL NXTPAPER 3.0 includes an eye-care assistant that can gently send customized reminders to users to encourage breaks in screen time or change poor lighting conditions, aligning with expert recommendations for digital device usage.

TCL's NXTPAPER Tablets: Power, Comfort, and 5G Accessibility Redefined
In a significant stride towards harmonizing digital comfort with sophisticated design, TCL introduces the TCL NXTPAPER 14 Pro and TAB 10 NXTPAPER 5G tablets, for the U.S. market, at the occasion of CES 2024. Each device is a testament to TCL's focus on the integration of innovative technology, user-centric design, and digital well-being.

The TCL NXTPAPER 14 Pro * stands as a pinnacle of high-performance combined with unparalleled eye comfort, meticulously crafted for individuals seeking powerful functionality without compromising visual health. Showcasing the advanced capabilities of TCL NXTPAPER 3.0 technology, this tablet offers an immersive yet eye-friendly viewing experience with CPL and DC dimming. Setting a new benchmark for tablet design and functionality, the TCL NXTPAPER 14 Pro now features the upgraded 3-in-1 VersaView UI, delivering the comfort of reading on paper and the classic aesthetic of a black and white user interface. This innovative feature eliminates the need for an e-reader – TCLNXTPAPER covers all aspects. Moreover, with its software-hardware integrated technology, the intuitive TCL NXTPAPER UI seamlessly switches between the standard tablet mode and color paper or ink paper modes through the dedicated NXTPAPER key, providing the best of both worlds at users' fingertips.
Simultaneously, the TCL TAB 10 NXTPAPER 5G * embodies TCL's commitment to universal 5G accessibility. It skillfully integrates high-speed internet access with the distinctive eye-comforting viewing experience offered by TCL NXTPAPER 3.0 technology. Emphasizing its rare 5G feature on tablet, the TCL TAB 10 NXTPAPER 5G delivers constant internet access, facilitating social interactions, light entertainment, quick video browsing, and immersive reading experiences all with default eye care features. Its 10-inch size ensures ease of portability, catering to users on the move, making entertainment and connectivity available on-the-go.

* Models coming to select regions, starting with the US (not available in EMEA).

TCL 50 Series - Upgraded Experiences, Enhanced Choices
The brand-new TCL 50 Series, succeeding the TCL 40 NXTPAPER smartphones, which were first launched and are currently available in Europe, marks TCL's fifth generation of smartphones, bringing an array of distinctive models, from cost-effective 5G devices to an extended selection of NXTPAPER smartphones. Equipped with dual speakers and larger screens, there is a model to meet the needs of any user.

The TCL 50 Series embodies TCL's commitment to user choice and experience. These devices cater to a wide spectrum of preferences, from traditional display devices to those with eye comfort settings. The series showcases innovations such as an e-reader mode for book enthusiasts and super-fast 5G connectivity for users always on the move. Each model in the series is designed to provide seamless entertainment, efficient productivity, and comfortable user experience. With the TCL 50 series, every user can find a smartphone that perfectly matches their lifestyle.

The series leads off with five models dedicated for the U.S. market: TCL 50 XL NXTPAPER 5G, TCL 50 XE NXTPAPER 5G, TCL 50 XL 5G, TCL 50 XE 5G, and TCL 50 LE.
As the first two NXTPAPER smartphones to the U.S. market, TCL 50 XL NXTPAPER 5G * and TCL 50 XE NXTPAPER 5G * bring clarity and easier viewing by default. Both combine TCL NXTPAPER display with dual speakers for a natural and comfortable audio-visual experience.

The TCL 50 XL 5G * takes the viewing experience a notch higher with a 6.8" FHD+ 120Hz display. It also features dual speakers with DTS sound, 8GB RAM boosted by RAM expansion, as well as NXTURBO for smooth and immersive experience. Also, it boasts a 5010mAh battery, ensuring it keeps up with the demands of an active lifestyle.

The TCL 50 XE 5G * stands out with a 6.6" HD+ 90Hz display for and dual speakers for an enriched audio-visual experience. Its 50MP triple camera captures clear, high-quality photos, and 8GB RAM boosted by RAM expansion, it delivers smooth performance. Powered by the TCL NXTURBO technology and featuring a 5010mAh battery, the TCL 50 XE 5G is designed for extended use and efficient performance.

The TCL 50 LE * is a compact yet powerful addition to the TCL 50 Series. With a 6.6" HD+ 90Hz display and dual speakers, it provides a comfortable viewing experience. It features a 13MP hybrid camera and TCL NXTURBO technology for smooth performance. With a 4000mAh battery and 4GB RAM plus 64GB ROM, the TCL 50 LE is an excellent choice for those who need a reliable, high-performing device on the go.

Stay tuned for more exciting additions to our product lineup in EMEA, as we continue to humanize technology and improve user experience.

To learn more about the TCL products announced at CES 2024, please visit: