Our leadership position as #2 TV manufacturer and #2 TV LCD Brand with more than 23 million TVs sold in 2021.

Pioneer of the Mini LED technology, which is showing once again our commitment to deliver affordable premium solutions to our users, we are thrilled to showcase the world’s largest Mini LED TV (in 98-inch) among our innovations at our IFA booth.

For TCL, "Inspire Greatness" is not just a claim but a commitment for our entire product range, which continues to grow every year. Before the huge global football event taking place this winter, we are introducing our new XL Collection in Europe, with different choices of screen sizes (over 75-inches) and technologies, to fit many budgets and deliver larger-than-life and more immersive experiences at home. But we have also worked hard to develop a series of products that deliver the immersive audio
needed to match the screens’ excellent performance, and that’s why we are launching our new flagship RAY-DANZ soundbar during this IFA. On top of these immersive products, I’m also proud to announce that TCL has extended its partnership with FIBA in basketball (by sponsoring the 2022 EuroBasket which starts today and the World Cup in 2023) and with renowned football players as brand ambassadors.

At IFA 2019, we announced our range extension with the launch of home appliance products in Europe. We have now a multi-category offer, with ecofriendly and smart products inspired by people daily needs and expectations. Our consumer is at the very heart of everything we do and and guide the development of our TCL's connected ecosystem. This year at IFA, TCL is demonstrating its commitment to the highest level of technology and usability for all its products, encouraging consumers to embrace a more sustainable lifestyle and design the future of the TCL home together. The showroom will also feature products for markets outside Europe and new prototypes.