Carlos Li, CEO of TCL EUBG, opened the event by discussing TCL’s impressive growth trajectory in the European market and the company’s vision for the future. He emphasised the strategic priorities that are at the core of TCL’s product development, including a steadfast focus on delivering exceptional quality, enhancing user experience, and advancing sustainability initiatives across the product lineup. Li also highlighted how TCL’s focus on pioneering advancements is shaping the next generation of consumer electronics, ensuring that the brand continues to meet and exceed expectations in an ever-evolving technological landscape.

“As we commemorate 25 years of international success, we reflect on our achievements and look forward to the future with excitement,” said Li. “We are committed to providing products that not only meet the expectations of our consumers but also push the boundaries of what’s possible in consumer electronics”.

TCL also took this opportunity to extent their gratitude to TCL European National Football team partners—Spain, Italy, Germany, Poland, Czech Republic, and Slovakia—for bringing exciting games, joy and the sporting spirit to fans worldwide. The newest champion of Europe, Spain National Football team sent their best regards through a video.

Emphasising TCL’s dedication to enhancing home entertainment through cutting-edge technology, the company introduced the flagship X11H QD-Mini LED TV and the innovative TCL NXTFRAME TV, focusing on the technological progress these models bring to the market.

The X11H QD-Mini LED TV represents TCL’s most advanced television, offering unparalleled home cinema experiences in large sizes with latest QD-Mini LED developments that deliver vivid, sharp, and immersive visuals.

The TCL NXTFRAME TV, audio by Bang & Olufsen, stands out as a centrepiece of TCL’s new lineup. This model not only provides exquisite visual performance but also transforms living spaces into immersive art galleries. The NXTFRAME TV is more than just a television; it’s a statement piece that integrates seamlessly into the home environment, offering users a unique blend of cutting-edge technology and artistic expression.

TCL unveiled the latest advancements in its mobile technology, highlighting the NXTPAPER 50 series. This innovative lineup emphasises eye health and AI integration, reflecting TCL's ongoing ambition to enhance user comfort and productivity.

The TCL 50 NXTPAPER series features the latest NXTPAPER 3.0 technology, offering a display that is optimised for long-term viewing without straining the eyes. It provides a paper-like matte effect that significantly reduces glare and reflection, ensuring a more comfortable viewing experience in various lighting conditions. Additionally, the series integrates AI-powered features in partnership with Microsoft, including advanced text processing capabilities, efficient meeting minutes management, and seamless content manipulation.

TCL’s design philosophy, deeply rooted in simplicity, functionality, and elegance, is meticulously brought to life through the efforts of the Design Innovation Center (DIC). The DIC ensures that each product aligns with TCL’s brand spirit of ‘Inspire Greatness,’ with a commitment to delivering a seamless user experience through every aspect of product development.

Chris Lefteri, a global leader in CMF (Colour, Material, Finish), provided deeper insights into TCL’s design philosophy. He explained how TCL’s pursuit of design excellence is evident in the materials and finishes chosen for their appliances, which not only enhance durability but also ensure that each product integrates seamlessly into modern home aesthetics. Lefteri highlighted that “Every detail, from colour to texture, is meticulously crafted to ensure that TCL’s appliances are not only functional but also enhance the overall look and feel of home spaces.”

At the show, TCL showcased its latest home living innovations, including the FreshIN 3.0 air conditioner and the Free Built-In and Combi refrigerators, highlighting the brand's focus on combining advanced technology with user-centric design. The TCL FreshIN 3.0 air conditioner features advanced air filtration systems and A+++ energy efficiency, actively drawing in fresh air, to optimise indoor air quality for health and comfort.

Also announced were, TCL’s Free Built-In and Combi refrigerators which are designed to fit seamlessly into any kitchen layout, offering customisable storage solutions and advanced cooling technologies that preserve food freshness longer. The T-Fresh sterilisation technology, integrated into these models, eliminates 99.99% of bacteria, ensuring a healthier food storage environment.

The press conference concluded with a clear message: TCL is not just keeping pace with the future but is actively shaping it. With ongoing innovation across its diverse product range, TCL is well positioned to meet the evolving needs of today’s consumers while setting new industry standards.

TCL’s latest groundbreaking products will be showcased at IFA 2024, where attendees can experience firsthand the future of home entertainment, mobile technology, and smart living. This event reaffirms TCL’s leadership in integrating advanced technology and design into everyday life.