TCL Unveils Expanded Product Lineup with Elevated Technologies at IFA 2024
TCL, a leading consumer electronics company, today captivated audiences at its IFA 2024 Global Press Conference with the unveiling of an expanded product lineup designed to revolutionise home entertainment and connected living.

Against the backdrop of an exclusive, state-of-the-art cubic venue that seamlessly blends futurism and fashion, TCL showcased its latest cutting-edge innovations.

These include the premium QD-Mini LED TV, the first all-in-one TCL NXTFRAME TV featuring immersive Audio by Bang & Olufsen, alongside the latest in mobile technology and advanced home appliances, all poised to redefine the future of smart living.
Redefining Home Theatre with TCL’s Latest Innovations
At IFA 2024, TCL is redefining home theatre experiences with its latest lineup of cutting-edge TVs and soundbars. The flagship X11H QD-Mini LED TV and C765 QD-Mini LED TV deliver unparalleled picture quality with advanced local dimming zones and superior brightness levels, ensuring every detail is brought to life. The groundbreaking NXTFRAME TV, featuring Audio by Bang & Olufsen, combines advanced technology and modern style, allowing users to showcase customisable artwork that creates a stunning image whether the TV is powered on or off. Complementing these visual powerhouses are the TCL Q7 and Q8 Soundbar, featuring Dolby Atmos and Ray•Danz technology for an immersive, room-filling audio experience. Together, these innovations create a cinematic experience at home, offering European consumers the ultimate in entertainment technology that is both visually and audibly stunning.
Transform Your Space with the TCL NXTFRAME TV: here Art meets Cutting-Edge Technology
The TCL NXTFRAME TV is more than just a television; it's a versatile piece of art that seamlessly integrates with and enhances your home décor. The TCL NXTFRAME TV Series is the slimmest in its series at just 27.9 mm thick, featuring a built-in chassis that eliminates the need for an external connectivity box, allowing for a sleek, uninterrupted design.

The Pro version of TCL NXTFRAME TV features a wireless soundbar and subwoofer with Audio by Bang & Olufsen – the first product from the partnership between TCL and Bang & Olufsen. Audio by Bang & Olufsen guarantees that the sound of the soundbar and subwoofer has been tuned and tested by the same expert sound engineers who perfect some of the world’s most iconic speakers. The TCL NXTFRAME TV combines advanced technology and modern style together with customisable design and content. It delivers the same powerful TCL picture performance along with a collection of artistic masterpieces that create a stunning image whether the TV is powered on or off. The included magnetic snap-on frames make it easy to switch styles, ensuring that your living space is always a reflection of your personal taste.
TCL X11H Series: Elevating Home Entertainment to New Heights
The TCL X11H Series represents the pinnacle of home entertainment technology, combining a full array of 6th generation Mini LED with QLED for stunning visual performance. With 4K HDR Premium 6500 nits and 144Hz Motion Clarity Pro, the X11H delivers vibrant, sharp, and colorful HDR picture quality that truly stands out. This TV is designed for those who demand the best in image clarity and colour accuracy, whether you're watching HDR movies, streaming, or gaming.

Gaming enthusiasts will appreciate the advanced features of the X11H Series, including Game Master Pro 3.0, HDMI 2.1, ALLM, 144Hz VRR, and FreeSync Premium Pro. The 240Hz Game Accelerator and TCL Game bar ensure that the X11 Series provides a smooth, responsive gaming experience. With support for all the latest HDR formats like HDR10+ and Dolby Vision IQ, this TCL Mini-LED TV is your ideal companion for any kind of content.

The X11H Series also comes equipped with the most advanced Smart TV system available: Google TV with Google Assistant built-in. This allows for seamless voice control and easy access to your favorite content, making it simple to enjoy everything the X11 Series has to offer.

To complement its exceptional picture quality, the X11H Series features integrated speakers and subwoofers, delivering immersive 6.2.2 Dolby Atmos sound quality, whether you're watching TV or connecting to your TCL Sound Bar.

Designed with both functionality and aesthetics in mind, the X11H Series offers a bezel-less luxury design and adjustable stand height to fit any setup. Available in 85'' and 98'' sizes, TCL continues to position itself as a leader in the large screen segment with the X11 Series. For an even more streamlined look, a slim wall mount is included. The X11H Series blends advanced technology with sophisticated design, making it the perfect centerpiece for any modern living room.
TCL C765 Series: Redefining Premium Home Entertainment
The TCL C765 Series brings a new level of sophistication to home entertainment with its full array of 6th generation Mini LED and TCL QLED PRO technology. Delivering sharp contrasts, vivid colors, and a stunning 4K HDR Premium experience, this TV is built for those who seek a cinematic experience in the comfort of their home. Available in 55", 65", 75", 85", and 98" sizes, ith 144Hz Motion Clarity Pro, every action scene and fast-paced moment is rendered smoothly, making it ideal for movies, sports, and gaming alike.

The C765 Series caters to gamers with its suite of advanced features including Game Master Pro 3.0, HDMI 2.1, ALLM, 144Hz VRR, and FreeSync Premium Pro. The enhanced TCL Game Bar provides quick access to gaming settings, ensuring an uninterrupted, high-performance gaming experience. HDR10+ and Dolby Vision IQ support guarantee that every scene is displayed with the highest quality and detail.

This series also integrates Google TV with Google Assistant, offering a seamless smart TV experience with hands-free voice control, making it easier than ever to find and enjoy your favorite content. The C765’s 2.1 Onkyo Dolby Atmos speakers provide rich, immersive audio that enhances every viewing experience.

Combining functionality with elegance, the C765 features a bezel-less luxury design and a central stand that is both sturdy and adjustable, allowing it to fit seamlessly into any living room. Whether wall-mounted or free-standing, the C765 Series is a stylish addition to any home. Pricing information will be announced post-IFA and will be customized by country marketing managers to reflect local market conditions.
TCL Q85 and Q75 Series Soundbars: Immersive Audio Redefined
The TCL Q85 Series Soundbar is a 7.1.4 channel powerhouse equipped with RAY-DANZ Dolby Atmos technology and an impressive 860W maximum audio output. This soundbar delivers an ultra-wide sound stage with exceptional clarity, ensuring every seat is the best in the house. The innovative TCL Tutti Choral Function allows seamless integration between TV and soundbar audio, amplifying your home entertainment experience. With Dolby Atmos and DTS, the soundbar brings dynamic, multi-dimensional sound, while the wireless subwoofer ensures powerful, deep bass. Additionally, TCL AI Sonic-Adaptation intelligently adjusts sound for optimal performance, making every moment feel cinematic.

The new TCL Q75 Series sound bar is a 5.1.2 channel RAY·DANZ & Dolby Atmos soundbar with 620W maximum audio power. Enhance your home cinema sound with RAY·DANZ. Innovative RAY·DANZ technology creates an incredibly immersive, ultra wide sound stage. This also ensures a larger sweet spot, so you can enjoy amazing performance over a greater area. With TCL Tutti Choral Function, TCL TV and Soundbar work together, it allows the TV and Soundbar audio to be combined to sound at the same time. Get the most out of your entertainment experience, with sound that's powerful without compromising clarity. Enjoy clearer dialogue from the Soundbar‘s center channel, tuned for optimal clarity.

Make all your entertainment more dynamic with Dolby Atmos and DTS:X technologies, bringing you multi-dimensional sound that delivers depth and excitement for a more cinematic experience. That also means big, powerful bass. The Wireless subwoofer offers a clutter-free solution. No wires, just huge, ground-shaking bass. It supports the one TCL TV Remote. TCL Home App can also be downloaded to fully control and manage your sound bar conveniently. Furthermore, TCL AI Sonic-Adaptation brings a more accurate and enjoyable sound by automatically designing a “Sweet Spot” for your home.
Seamlessly Connected Living Appliances Bring Smart Life to the Next Level
TCL's latest home appliances are designed to seamlessly integrate into modern living spaces, bringing the concept of a connected home to life. These appliances not only enhance daily convenience but also elevates the entire household experience through cutting-edge technologies. With features like offline voice control, reduced operating noise, and integration with major smart home hubs, TCL's innovative products deliver unmatched user experiences. These advancements in design and technology position TCL as a leader in smart living, offering sustainable solutions that meet the growing demands of eco-conscious consumers across Europe.
FreshIN 3.0 – Breathing New Life into Home Air Quality
TCL's FreshIN 3.0 Fresh Air Conditioner sets a new standard for home air quality management. The FreshIN 3.0 features Quadrupuri Filters—a four-layer filtration system that efficiently filters particles and refreshes indoor air with clean, fresh air and reduces allergens and bacteria, allowing you to enjoy fresh air even when the outdoor air conditions are poor. Additionally, the FreshIN 3.0 Smart Big Data Model Algorithm intelligently adjusts compressor activity based on real-time indoor conditions, ensuring that the AC runs efficiently without compromising on comfort. This advanced technology helps the FreshIN 3.0 achieve an A+++ Energy Rating, making it a sustainable choice for households looking to minimize both their environmental impact and electricity costs. To further enhance user comfort, the upgraded Four-fold Noise Reduction System achieves a minimum of 16 dB of quiet fresh air, reducing industry-standard noise levels by 10 dB(A) at the same airflow rate, ensuring a disturbance-free sleep while maintaining refreshing indoor air. The unit also includes a self-cleaning function, making maintenance effortless and keeping the air you breathe cleaner. With its sleek design and intelligent operation, FreshIN 3.0 is not only a powerful air conditioner but also a smart solution for maintaining a healthy home environment.
Free Built-In – The Ultimate in Customizable Refrigeration
TCL's Free Built-In Fridge Series is revolutionising kitchen design with its flexible and customisable features. Designed to fit seamlessly into any kitchen layout, these refrigerators can be installed with just one centimetre of space on either side, maximising both style and storage capacity. The Free Built-In Fridge Series offers advanced cooling technology, including precise temperature control and flexible storage solutions such as adjustable shelves and compartments. With the added benefit of TCL’s industry-leading T-Fresh sterilisation technology, which eliminates 99.99%* of bacteria, these fridges ensure that your food stays fresher for longer while maintaining a healthier kitchen environment. The versatility and innovation of the Free Built-In Fridge Series make it an essential appliance for European homes that demand both form and function.

* 99.99% from BV report. Tested bacteria represented were Staphylococcus aureus and Escherichia coli.
TCL Combi Refrigerator - Versatility Meets Precision
Designed to simplify and improve everyday life, the TCL Combi Fridge offers flexible storage options. The fridge integrates racking shelf, flexible, and T-Temp. technology to keep food fresher for longer. Moreover, the fridge's 99.99%* sterilisation rate offers peace of mind by virtually eliminating harmful bacteria.

The TCL Combi Fridge’s combination of precise temperature control and humidity regulation creates an ideal environment for food preservation. Not only is the TCL Combi Fridge highly functional, but it's also built to last. With a 10-year warranty** on the compressor and Ultra Silence-35dB***operation, this fridge combines durability with quiet efficiency. The inverter technology also highlights its environmentally friendly design, making it a smart choice for eco-conscious households by enhancing energy savings.

* 99.99% from BV report. Tested bacteria represented were Staphylococcus aureus and Escherichia coli.
**The decibel data obtained by the test of TCL Home Appliances (Hefei) Co., Ltd.
***The inverter compressor's 10 years warranty need to be registered on TCL official website within 30 days of purchase.
TCL Wash&Dry: The Ultimate Energy-Efficient Laundry Solution
The latest TCL Washer and Dryer Pair maximises water savings while minimising energy use. The front-loading washer features a Digital Inverter Motor, making it 10% * more efficient than top A-rated models. The "Speed Up" button speeds up laundry with minimal water, while the eco-friendly heat pump dryer adjusts temperatures via humidity sensors, ensuring the drying is just right and saving energy efficiently. It can eliminate up to 99.99%** of bacteria through heat and steam and includes a Fresh On mode that keeps washed clothes moving on a gentle cycle for up to 10 hours to prevent wrinkles and odors.

*10% energy saving compared to threshold value for class A defined in Regulation (EU) 2019/2014, (EU) 2019/2023
**99.99 % from SGS report. Tested bacteria represented were Staphylococcus aureus and Escherichia coli.
Mobile TCL
Optimized technologies with enhanced performance revolutionise mobile lives.

In another exclusive announcement at IFA 2024, TCL unveiled the latest NXTPAPER series smartphones, the TCL 50 NXTPAPER series. The new series features NXTPAPER 3.0, the latest edition of TCL’s award-winning display technology optimized for human eyes. This is enhanced by the brand-new NXTPAPER Key – a breakthrough innovation that enables users to switch between a regular display and a low-power e-ink style display at the press of a button. TCL 50 NXTPAPER series phones are also the first NXTPAPER devices to feature AI capabilities integrated in partnership with Microsoft to bring users AI-empowered convenience and efficiency across a range of scenarios.

Alongside the new NXTPAPER series models, TCL also demonstrated the recently launched TAB 11 Gen 2. Boasting a stunning 11-inch NXTVISION Display with a slim bezel, the product delivers an enhanced viewing with all-day-long performance.
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