TCL MOBILE
TCL Innovation
TCL NXTFRAME TV Design Story
Art in Form, Chic in Space
TCL NXTFRAME TV embodies TCL's Inspire Natural Aesthetics, aiming to convey peace and joy during leisure time and eliminate the distance between people and their TVs. It brings a bright artistic touch to home life, achieving perfect harmony in living spaces. Breaking away from the traditional role of devices, it transforms into a new home art center, introducing a natural experience, artistic exploration, and a flexible, worry-free lifestyle.
  • The Beauty, Sound, and Quality of Nature
    In our quest to integrate nature into the home and capture its true essence, we have discovered the ultimate answer through the exploration of beauty, sound, and materials. Drawing inspiration from the fleeting scenes of natural movement, we collaborate with top experts to deliver the most authentic and natural sound experience to our users. Our focus remains steadfast on the present, reflecting our commitment to environmental protection and its core values.
    Beauty
  • TCL Inspire Nature Aesthetics
    We have captured the elegant arc of the moon's movement in nature, evoking a visual bond with nature, offering a comfortable touch and a soft visual experience under light. The entire product series adopts the warm white tones of a crescent moon at dusk, narrating the harmony of all things and creating a warm atmosphere.
    Nature
  • Time-Tested Originality and Authenticity
    There is nothing more fascinating than great collisions and ensembles. "Audio by Bang & Olufsen' means that the sound is tuned by the very same acousticians who makes the iconic sound of the Bang & Olufsen speakers. Nearly a century of acoustic expertise has gone into producing the purest sound possible.
    Authenticity
  • Soft Minimalism
    Inspired by the Scandinavian minimalist design style, TCL's design team has used a soft minimalist design with a warm temperament for the TCL NXTFRAME TV. With the evolving fashion and interior style trends, it will always remain an iconic, visually appealing lifestyle masterpiece at home that maintains a continuous aesthetic effect integrating it into the space.
    Minimalism
  • Artistic Exploration Journey
    We bring the "Natural Art Museum" experience into our product and experience design. Starting with museum-like admission tickets, users can enjoy exquisite recreations of ancient cultures across the dynamic galleries, offering an immersive art experience from the comfort of their homes.
    Journey
  • Doric Column Roman Pattern
    The back of the product integrates timeless classical architectural aesthetics, blending with the textures of Doric Order columns, intertwining the perception of aesthetic connotations and cultural fusion.
    DoricOrder
  • Versatile Living
    We understand that people's identities, family structures, and aesthetic preferences evolve over time in their home lives, leading to a demand for products that grow and adapt with changing lifestyles and spaces. TCL NXTFRAME TV breaks the limitations of traditional spaces and offers users a variety of flexible life solutions. Additionally, we have integrated design and experience to create a diversified, immersive experience that can be customized to reflect individual expression.
    Living
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