TCL Expands Smart Home Horizons at IFA 2025 with AC, Refrigeration, and Laundry Solutions
Showcasing Next-Generation Appliances that Bring Healthier, More Connected Living to Europe
TCL, a global leader in consumer electronics and home appliances, returns to IFA 2025 showcasing its air conditioners and major domestic appliances (MDA). From voice-controlled air conditioning to high-capacity refrigeration and Wi-Fi-enabled laundry systems, TCL will exhibit a range of products that simplify everyday living and support smarter, healthier homes across Europe.
With activations tied to TCL's Olympic partnership and real-world user benefits at the core, this year's booth will highlight TCL’s leadership in smart domestic innovation.
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Smarter Air, Cooler Homes
TCL was named World’s No.1 Fresh Air AC Brand in 2024 according to independent research firm SHANGPU GROUP. The top position stems from its strategic focus on making fresh air technology accessible to more consumers in Europe and beyond, which has enabled TCL to roll out a range of innovative products in 2025.
The FreshIN 3.0 uses high-performance Quadrupuri four-layer filters and a real-time air quality detection system to efficiently purify indoor air. With a Quadruple Noise Reduction System that’s only 16dB, the FreshIN 3.0 is quiet whether you’re working, relaxing or sleeping. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance. Additionally, the FreshIN 3.0 has a gentle breeze mode, where powerful airflow is diffused through 1,222 micro-holes into a smooth laminar flow – creating a shower-like dispersion of air that feels natural and isn’t harsh.
VoxIN, TCL’s new-generation voice-controlled AC, debuts at IFA as a step forward in natural, hands-free comfort. With its minimalist design, easy installation and maintenance, the VoxIN can effortlessly be part of any home. Features such as a 56°C high-temperature self-cleaning cycle and advanced filtration with active carbon and EPA-grade filters mean fresher air throughout the room, which is especially beneficial for allergy sufferers. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind.
Both FreshIN 3.0 and VoxIN are equipped with AI Voice Control, enabling fast, offline hands-free operation and together creating a healthier, AI-managed living space.
Beyond residential use, the AC product matrix extends to commercial ACs and heat pump systems, ensuring comprehensive coverage across diverse scenarios. TCL remains committed to delivering smart, healthy lifestyles and professional air management solutions tailored to modern needs.
The FreshIN 3.0 uses high-performance Quadrupuri four-layer filters and a real-time air quality detection system to efficiently purify indoor air. With a Quadruple Noise Reduction System that’s only 16dB, the FreshIN 3.0 is quiet whether you’re working, relaxing or sleeping. The upgraded T-AI Energy-Saving algorithm delivers up to 37%+ additional energy savings on top of current performance. Additionally, the FreshIN 3.0 has a gentle breeze mode, where powerful airflow is diffused through 1,222 micro-holes into a smooth laminar flow – creating a shower-like dispersion of air that feels natural and isn’t harsh.
VoxIN, TCL’s new-generation voice-controlled AC, debuts at IFA as a step forward in natural, hands-free comfort. With its minimalist design, easy installation and maintenance, the VoxIN can effortlessly be part of any home. Features such as a 56°C high-temperature self-cleaning cycle and advanced filtration with active carbon and EPA-grade filters mean fresher air throughout the room, which is especially beneficial for allergy sufferers. The VoxIN integrates advanced T-AI energy-saving technology and Gentle Breeze, delivering efficient cooling without direct wind.
Both FreshIN 3.0 and VoxIN are equipped with AI Voice Control, enabling fast, offline hands-free operation and together creating a healthier, AI-managed living space.
Beyond residential use, the AC product matrix extends to commercial ACs and heat pump systems, ensuring comprehensive coverage across diverse scenarios. TCL remains committed to delivering smart, healthy lifestyles and professional air management solutions tailored to modern needs.
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Flexible Refrigeration for Any Home
TCL will also exhibit its latest refrigeration lineup, which includes the Free Built-In, Flexi, and Mega Space series, as well as a new smart dual-screen fridge designed for intelligent interaction.
The Free Built-in Refrigerator combines advanced Free Built-In technology, offering seamless integration into European kitchens without sacrificing space. The Flexi Series provides adaptable storage solutions with adjustable compartments and precise temperature zones. The Mega Space Series with VIP Thin-Wall Technology, an innovative material that means the fridge has up to 19%* more usable storage space without taking up more room in the kitchen.
The new smart dual-screen fridge makes its debut at IFA, including two smart screens and a high-end design that seamlessly blends into modern kitchens. This appliance redefines the kitchen through cutting-edge functionality, prioritizing user-friendly operation to transform the refrigerator into a smarter, more connected centerpiece of daily life.
The Free Built-in Refrigerator combines advanced Free Built-In technology, offering seamless integration into European kitchens without sacrificing space. The Flexi Series provides adaptable storage solutions with adjustable compartments and precise temperature zones. The Mega Space Series with VIP Thin-Wall Technology, an innovative material that means the fridge has up to 19%* more usable storage space without taking up more room in the kitchen.
The new smart dual-screen fridge makes its debut at IFA, including two smart screens and a high-end design that seamlessly blends into modern kitchens. This appliance redefines the kitchen through cutting-edge functionality, prioritizing user-friendly operation to transform the refrigerator into a smarter, more connected centerpiece of daily life.
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Eco-Intelligent Home Solutions
TCL will reveal its latest laundry innovations at IFA, including the P5 Series Washing Machine, P5 Series Tumble Dryer, and F4 Series Washing Machine, combining next-gen performance with superior energy efficiency.
The P5 Series washing machine features a 510mm Super Drum that offers a bigger surface area to clean and reduce fabric folding. Its 6 Bionic Lifters and wave-patterned drum gently replicate handwashing, reducing wear and extending clothing lifespan. Complemented by Wi-Fi connectivity, users can remotely control and monitor laundry directly from their smartphones. The P5 Series is rated A-40%** Energy Efficiency Class, delivering 40% extra energy savings compared to standard A-Class machines, making it both high-performance and environmentally friendly.
The F4 Series washing machine is certified as up to A-25%*** energy class, bringing reliable performance with eco-conscious engineering. Like the P5 Series, it is equipped with Wi-Fi connectivity, giving users smart control over their laundry.
TCL will also debut the P5 Series Tumble Dryer at IFA, designed with increased capacity to make drying quicker and easier. It features an Eco Heat Pump for reduced electricity use, Auto Dry with smart sensors that stop the cycle once clothes are dry, a 3-in-1 Filter for superior performance, and fabric protection technology for efficient, gentle drying.
TCL will also preview its upcoming Washer Dryer Tower solutions, designed to save space without compromising performance. The products are set to debut soon in Europe.
All TCL washing machines incorporate TCL ECORA eco-conscious materials, designed to maintain a high-quality finish and lasting durability while aiming to reduce environmental impact.
The P5 Series washing machine features a 510mm Super Drum that offers a bigger surface area to clean and reduce fabric folding. Its 6 Bionic Lifters and wave-patterned drum gently replicate handwashing, reducing wear and extending clothing lifespan. Complemented by Wi-Fi connectivity, users can remotely control and monitor laundry directly from their smartphones. The P5 Series is rated A-40%** Energy Efficiency Class, delivering 40% extra energy savings compared to standard A-Class machines, making it both high-performance and environmentally friendly.
The F4 Series washing machine is certified as up to A-25%*** energy class, bringing reliable performance with eco-conscious engineering. Like the P5 Series, it is equipped with Wi-Fi connectivity, giving users smart control over their laundry.
TCL will also debut the P5 Series Tumble Dryer at IFA, designed with increased capacity to make drying quicker and easier. It features an Eco Heat Pump for reduced electricity use, Auto Dry with smart sensors that stop the cycle once clothes are dry, a 3-in-1 Filter for superior performance, and fabric protection technology for efficient, gentle drying.
TCL will also preview its upcoming Washer Dryer Tower solutions, designed to save space without compromising performance. The products are set to debut soon in Europe.
All TCL washing machines incorporate TCL ECORA eco-conscious materials, designed to maintain a high-quality finish and lasting durability while aiming to reduce environmental impact.
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Championing the Olympic Spirit Through Smart Living
As a Worldwide Olympic Partner, TCL continues to celebrate human potential through sport and innovation. At IFA 2025, visitors can explore themed zones inspired by the upcoming Winter Games, interact with Team TCL athlete ambassadors, and experience firsthand how TCL's technologies support healthier lifestyles at home and beyond.
* Compared with products of the same size, the data indicating that the TCL’s 456L refrigerator (model RP456BIE1) is 19.37% larger than TCL's old models were sourced from TCL Lab, and this data was obtained by the test of TCL Home Appliances (Hefei) Co., Ltd.
**Energy saving 40% Comparison with threshold A-level definition statute (EU) 2019/2014, (EU) 2019/2023
***Energy saving – up to A-25%*** energy class Comparison with threshold A-level definition statute (EU) 2019/2014, (EU) 2019/2023
* Compared with products of the same size, the data indicating that the TCL’s 456L refrigerator (model RP456BIE1) is 19.37% larger than TCL's old models were sourced from TCL Lab, and this data was obtained by the test of TCL Home Appliances (Hefei) Co., Ltd.
**Energy saving 40% Comparison with threshold A-level definition statute (EU) 2019/2014, (EU) 2019/2023
***Energy saving – up to A-25%*** energy class Comparison with threshold A-level definition statute (EU) 2019/2014, (EU) 2019/2023