At the occasion of our TCL European Product Launch, we are delighted and proud to participate for the first time in Milan Design Week, THE event that brings together the best of creativity and innovation from across the globe.
After a year of constraints but also growth in Europe for TCL, 2023 marks a new stage and a new milestone for our brand.
Five years ago, I said on the 2017 IFA stage that I believed TCL Europe had all it took to make it to the Top 3 in volume by 2023. Today, I am excited to say that we took up the challenge!
Now, we are also Top 2 TV brand globally and our sales volume in Europe recorded growth in 2022 up by 5,3% year-on-year.
TCL Electronics Europe
We are seeing incredible results across all the region: we are the n°2 TV brand in France, n°3 in Italy, Czech Republic, and Slovakia, and we have enjoyed significant growth in Poland, the United Kingdom, and the Nordics, to name a few.
On global level, in terms of immersive and smart product offerings, TCL Mini LED TV also rose significantly up by 26,8% year-on-year, and we are the top TV brand for 98-inch TVs and Android TVs.
But we are far from done, and these results only fuel our aspirations as we strive to increase our market share and make an impact in 2023 and beyond.
This year, to go further, we are accelerating globally and particularly in Europe, with our most ambitious sponsorship & marketing plan to date and even better products and innovations – including our new generation of TCL Mini LED technology, even more choices for Mini LED & QLED TVs, XL screen sizes, immersive soundbars, and innovative Domestic Appliances.