TCL & Sports
Reaffirming TCL's commitment to sports through a series of high-level new partnerships in Europe and World-Wide
As a brand on a mission to inspire greatness, TCL understands the impact sport has on the hearts and lives of people from all corners of the world. Harnessing the power of technology to make watching sports more enjoyable and entertaining than ever before, TCL aims to bring people together to celebrate meaningful moments and revel in the joy of one of life's greatest pastimes.

Like TCL's customer base, the world of sports is incredibly rich and diverse, seeing TCL opting to broaden its reach by supporting a myriad of beloved national teams and notable events in a cross-section of competitive leagues.

TCL hopes to inspire moments of greatness within us all through these sponsorships that will appeal to a broad spectrum of fans.

TCL Becomes Official Partner of both the Italian and Spanish National Football Teams
Highlighting TCL's commitment to Europe, the brand has reached an agreement with both the Italian Football Federation (FIGC) and the Royal Spanish Football Federation (RFEF) to become the official partner of both the Italian and Spanish national teams, respectively, until 2026.

With anticipation building for an upcoming Summer of major football tournaments, there has never been a more exciting time to be a fan of European Football. TCL's support of these two legendary teams underlines its determination to continue to grow in two very important European markets.

TCL Partners with Arsenal
Enhancing Consumer Engagement in the Middle East, Africa And Europe
TCL has announced a new partnership with Arsenal Football Club. The collaboration will give Arsenal supporters in the UK, Middle East and Africa more opportunities to engage with the club while increasing TCL's expanding footprint in sports by becoming the club's Official Regional Consumer Electronics Partner in those markets.

TCL will provide Arsenal supporters with exclusive club content and exciting deals on a product range, including TVs, white goods and home appliances. Supporters will have the opportunity to participate in competitions and games, with the lucky winners receiving official Arsenal gifts and merchandise. TCL will also invite its customers to watch live matches at Emirates Stadium as well as meet and greets with current players and legends.
We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world.
Sunny Yang
General Manager TCL Middle East and Africa
"We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world," said Sunny Yang, General Manager TCL Middle East and Africa. "This partnership will allow us to bring our innovative and high-quality products to Arsenal's passionate and loyal supporter base in the Middle East, Africa and the UK. Our values of progression, positivity and inspiration are aligned to those of Arsenal and we're excited to work together to engage supporters around the world in their common love for football."
We are delighted to welcome TCL to our family of partners. This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa and the UK. We look forward to working closely with TCL to bring the best viewing experience to our fans in the region.
Juliet Slot
Arsenal's Chief Commercial Officer

TCL Global Football Brand Ambassadors
To Inspire Greatness during the football competition and beyond
TCL is a huge fan of sports and we have been bringing excitement to people from around the world with our partnerships. Last year, at IFA Berlin,TCL Electronics unveils TCL football Team 2022-2023. With four of the world’s top soccer player on board as brand ambassadors, TCL kicked off a global campaign that aims to inspire people to pursue greatness in their own lives.

The TCL line-up brings together exceptional young midfielder from England Phil Foden; rising superstar and Spanish international Pedri; remarkable top-performer Rodrygo, a winger for Brazil national team; and Raphaël Varane, famed defender and a key player in the French national squad.
As some of the best players in the world today, Foden, Pedri, Rodrygo and Varane are renowned as generational talents that inspire on and off the pitch. TCL is passionate about inspiring our customers through sport and we are delighted to be able to help fans connect with these football greats and get inspired to recognize and nurture their own greatness.
Frédéric Langin
Vice President Sales and Marketing of TCL Europe
  • Raphaël Varane
    • National player for France
    • Club: Manchester United
  • Phil Foden
    • National player for England
    • Club: Manchester City
  • Pedri
    • National player for Spain
    • Club: FC Barcelona
  • Rodrygo
    • National player for Brazil
    • Club: Real Madrid

Access their joint video here and find below their testimonials :
"When I was a kid, I got inspired by watching iconic football players and games on TV. Today, I hope to pass that calling on and inspire greatness in younger generations with TCL."
Raphaël Varane
"My passion for football comes from playing on the streets of Stockport with my mates and watching our idols on TV. I am excited to join the TCL family and together I hope we will inspire and connect the next generation to football."
Phil Foden
"TCL believes that sport brings people together and can inspire individual greatness."
"I am thrilled to be partnering with TCL and to be a part of inspiring greatness in the younger generation and young players who will be watching the major sports events on their TCL TV."

TCL Global partnership with FIBA
TCL Global partnership with FIBA & Sponsorship of EuroBasket
TCL has been a global partner of the International Basketball Association (FIBA) since 2018, and was a major sponsor of the 2022 FIBA Eurobasket.

TCL and FIBA’s four-year partnership follows the global partnership agreement that was first signed in 2018 and will run until December 31st, 2023. The new expanded agreement provides key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event the FIBA Basketball World Cup in 2023.

Last year, TCL was delighted to be a major sponsor of the 2022 FIBA Eurobasket, and was pleased to follow the event closely, participating actively by presenting the “TCL Player of the Game,” along with premium on-court brand visibility.
It's great to view so much talent representing Europe in this incredible competition. Inspiring Greatness through sport aligns with TCL's vision of creating an Ecosystem of products that encourages smart and healthy living and inspires greatness in everything we do.
Frédéric Langin
Vice President Sales and Marketing of TCL Europe

TCL becomes the official partner of the French Rugby Federation
TCL France has committed to a long-term partnership with French rugby for three years
This partnership reflects the shared desire of TCL and the FFR to spread their love for sports and provide rugby fans with exceptional entertainment experiences. As one of the world's leading smart technology companies, TCL will stand alongside fans in supporting the French XV with groundbreaking products that offer superior image quality.

As an official partner of the FFR, TCL will have exclusive communication and visibility rights in the television, soundbar, and home appliance sectors (washing machines, refrigerators, air conditioners, robot vacuums, and air purifiers) until the end of 2025. The partnership includes the male and female XV de France, France 7's, and the U20 teams.

TCL's communication around the partnership will be expressed through numerous channels:

  • Visibility on the XV de France matches starting from the Six Nations Tournament
  • Advertising spots during the Six Nations Tournament on France Télévisions
  • Relays on social and external media (radio, billboards, etc.)
  • In-store communication.
We are proud to support French rugby and partner with the French Rugby Federation, whose values align with those of TCL. Our latest TV and audio product lines are designed to bring the best of technology to sports fans. We are delighted to put our expertise and know-how at the service of this passionate audience to offer them exceptional moments to watch and experience together.
Patrick Boudinski
Country Manager, TCL France
We are proud to see TCL join the great family of official partners of the French Rugby Federation to support our teams in the technological support necessary for their development. As we approach the major sporting events to come in France, it is a chance to count on one of the world's leading television manufacturers as a partner for all French supporters who will be eager to follow our players and team in front of their screens.
Laurent Gabbanini
General Director, French Rugby Federation

TCL North America & the National Football League
TCL becomes Official Partner of the National Football League (NFL)
First and foremost, TCL North America is bringing excitement to consumers thanks to its innovative and premium consumer electronics products, but also with a little help from its friends and partners. TCL has sought to partner with leaders and trusted names in entertainment, gaming, and sports. We bring our users closer to what they love and value most.

Each year, the sport that gathers the most people together around the XL TV screen, or to check their fantasy scores on their phone, is NFL football. The Playoffs will be starting soon and fans all over the globe - are hoping this is the year that their team makes it to the Super Bowl.

And this year, the Super Bowl takes on a whole new meaning for TCL North America with its new title as Official Partner of the National Football League (NFL).
At TCL, we believe that everyone possesses something great in their lives and they need inspiration to discover it. The intersection of sports and technology is very powerful, so TCL has expanded its relationships with leading sports franchises and iconic athletes including FIBA and brand ambassadors from the NBA to inspire people around the world. Today, I am very excited to announce our collaboration with the NFL, which will include high-profile Super Bowl promotions and activations.
Mark Zhang
President, TCL North America