TCL GROUP
TCL & Sports
TCL continuing commitments to inspire greatness through sports partnerships
Key player in the global TV industry and a long-time sports supporter, TCL has made commitment in the world of sports an important part of its global strategy.
For the brand, sport brings people together and is much more than just a game: behind every challenge and every victory, there are powerful stories. The power of sport and the connective spirit Inspire Greatness in players, and the wider community. As consistent supporter of world sport, TCL sponsors sport teams and tournaments in Argentina, Australia, Brazil, the UK and the US, among others. The company also has a strong track record of working with sporting icons.
And stay tuned for more announcements and major sports partnerships in Europe soon in 2023!
For the brand, sport brings people together and is much more than just a game: behind every challenge and every victory, there are powerful stories. The power of sport and the connective spirit Inspire Greatness in players, and the wider community. As consistent supporter of world sport, TCL sponsors sport teams and tournaments in Argentina, Australia, Brazil, the UK and the US, among others. The company also has a strong track record of working with sporting icons.
And stay tuned for more announcements and major sports partnerships in Europe soon in 2023!
1
TCL Global Football Brand Ambassadors
To Inspire Greatness during the football competition and beyond
TCL is a huge fan of sports and we have been bringing excitement to people from around the world with our partnerships. Last year, at IFA Berlin,TCL Electronics unveils TCL football Team 2022-2023. With four of the world’s top soccer player on board as brand ambassadors, TCL kicked off a global campaign that aims to inspire people to pursue greatness in their own lives.
The TCL line-up brings together exceptional young midfielder from England Phil Foden; rising superstar and Spanish international Pedri; remarkable top-performer Rodrygo, a winger for Brazil national team; and Raphaël Varane, famed defender and a key player in the French national squad.
The TCL line-up brings together exceptional young midfielder from England Phil Foden; rising superstar and Spanish international Pedri; remarkable top-performer Rodrygo, a winger for Brazil national team; and Raphaël Varane, famed defender and a key player in the French national squad.
As some of the best players in the world today, Foden, Pedri, Rodrygo and Varane are renowned as generational talents that inspire on and off the pitch. TCL is passionate about inspiring our customers through sport and we are delighted to be able to help fans connect with these football greats and get inspired to recognize and nurture their own greatness.
- Raphaël Varane• National player for France
• Club: Manchester United - Phil Foden• National player for England
• Club: Manchester City - Pedri• National player for Spain
• Club: FC Barcelona - Rodrygo• National player for Brazil
• Club: Real Madrid
Access their joint video here and find below their testimonials :
Testimonials
"When I was a kid, I got inspired by watching iconic football players and games on TV. Today, I hope to pass that calling on and inspire greatness in younger generations with TCL."
"My passion for football comes from playing on the streets of Stockport with my mates and watching our idols on TV. I am excited to join the TCL family and together I hope we will inspire and connect the next generation to football."
"TCL believes that sport brings people together and can inspire individual greatness."
"I am thrilled to be partnering with TCL and to be a part of inspiring greatness in the younger generation and young players who will be watching the major sports events on their TCL TV."
2
TCL Global partnership with FIBA
TCL Global partnership with FIBA & Sponsorship of EuroBasket
TCL has been a global partner of the International Basketball Association (FIBA) since 2018, and was a major sponsor of the 2022 FIBA Eurobasket.
TCL and FIBA’s four-year partnership follows the global partnership agreement that was first signed in 2018 and will run until December 31st, 2023. The new expanded agreement provides key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event the FIBA Basketball World Cup in 2023.
Last year, TCL was delighted to be a major sponsor of the 2022 FIBA Eurobasket, and was pleased to follow the event closely, participating actively by presenting the “TCL Player of the Game,” along with premium on-court brand visibility.
TCL and FIBA’s four-year partnership follows the global partnership agreement that was first signed in 2018 and will run until December 31st, 2023. The new expanded agreement provides key commercial rights across all FIBA competitions, including the men's and women's Olympic Qualifying Tournaments, FIBA Continental Cups for both men and women, FIBA Youth World Cups, the FIBA Women's Basketball World Cup 2022, and FIBA's pinnacle event the FIBA Basketball World Cup in 2023.
Last year, TCL was delighted to be a major sponsor of the 2022 FIBA Eurobasket, and was pleased to follow the event closely, participating actively by presenting the “TCL Player of the Game,” along with premium on-court brand visibility.
It's great to view so much talent representing Europe in this incredible competition. Inspiring Greatness through sport aligns with TCL's vision of creating an Ecosystem of products that encourages smart and healthy living and inspires greatness in everything we do.
3
TCL becomes the official partner of the French Rugby Federation
TCL France has committed to a long-term partnership with French rugby for three years
This partnership reflects the shared desire of TCL and the FFR to spread their love for sports and provide rugby fans with exceptional entertainment experiences. As one of the world's leading smart technology companies, TCL will stand alongside fans in supporting the French XV with groundbreaking products that offer superior image quality.
As an official partner of the FFR, TCL will have exclusive communication and visibility rights in the television, soundbar, and home appliance sectors (washing machines, refrigerators, air conditioners, robot vacuums, and air purifiers) until the end of 2025. The partnership includes the male and female XV de France, France 7's, and the U20 teams.
TCL's communication around the partnership will be expressed through numerous channels:
As an official partner of the FFR, TCL will have exclusive communication and visibility rights in the television, soundbar, and home appliance sectors (washing machines, refrigerators, air conditioners, robot vacuums, and air purifiers) until the end of 2025. The partnership includes the male and female XV de France, France 7's, and the U20 teams.
TCL's communication around the partnership will be expressed through numerous channels:
- Visibility on the XV de France matches starting from the Six Nations Tournament
- Advertising spots during the Six Nations Tournament on France Télévisions
- Relays on social and external media (radio, billboards, etc.)
- In-store communication.
We are proud to support French rugby and partner with the French Rugby Federation, whose values align with those of TCL. Our latest TV and audio product lines are designed to bring the best of technology to sports fans. We are delighted to put our expertise and know-how at the service of this passionate audience to offer them exceptional moments to watch and experience together.
We are proud to see TCL join the great family of official partners of the French Rugby Federation to support our teams in the technological support necessary for their development. As we approach the major sporting events to come in France, it is a chance to count on one of the world's leading television manufacturers as a partner for all French supporters who will be eager to follow our players and team in front of their screens.
4
TCL North America & the National Football League
TCL becomes Official Partner of the National Football League (NFL)
First and foremost, TCL North America is bringing excitement to consumers thanks to its innovative and premium consumer electronics products, but also with a little help from its friends and partners. TCL has sought to partner with leaders and trusted names in entertainment, gaming, and sports. We bring our users closer to what they love and value most.
Each year, the sport that gathers the most people together around the XL TV screen, or to check their fantasy scores on their phone, is NFL football. The Playoffs will be starting soon and fans all over the globe - are hoping this is the year that their team makes it to the Super Bowl.
And this year, the Super Bowl takes on a whole new meaning for TCL North America with its new title as Official Partner of the National Football League (NFL).
Each year, the sport that gathers the most people together around the XL TV screen, or to check their fantasy scores on their phone, is NFL football. The Playoffs will be starting soon and fans all over the globe - are hoping this is the year that their team makes it to the Super Bowl.
And this year, the Super Bowl takes on a whole new meaning for TCL North America with its new title as Official Partner of the National Football League (NFL).
At TCL, we believe that everyone possesses something great in their lives and they need inspiration to discover it. The intersection of sports and technology is very powerful, so TCL has expanded its relationships with leading sports franchises and iconic athletes including FIBA and brand ambassadors from the NBA to inspire people around the world. Today, I am very excited to announce our collaboration with the NFL, which will include high-profile Super Bowl promotions and activations.