TCL, one of the world's best-selling consumer electronics brands and leading technology companies, are proud to announce their partnership with six of the world's top footballers as part of the company's European brand ambassador program for the 2020/2021 football season in Europe.
TCL is a leader in display technologies who provides one of the best sports-watching experience and have been involved in sport partnerships for many years. It thus made sense for TCL to assemble a team of talents from all over Europe who come to reinforce the brand's visibility in several communication actions and engage even further TCL community.

French midfielder, Paul Pogba, Italian goalkeeper, Gianluigi Donnarumma, Polish forward, Krzysztof Piatek, England's Football Captain, Harry Kane, Spanish midfielder, Saúl Ñíguez and German forward, Marco Reus will join the TCL brand ambassador program. These outstanding sporting talents were chosen to form one strong TCL team due to their fierce team spirit and dedication to achieving excellence, on and off the field but also because of their personal interest in technology. These players are the best in their field and each of them embodies the idea that every detail matters. Working with such talents and technology enthusiasts inspires TCL engineers to display this level of greatness, pushing the limits of what technology can do even further.

The partnerships will feature the ambassador team within TCL's advertising campaigns both online and offline and will run until July 2021, comprising the entire 2021 EU football season for clubs and national teams.

TCL's product range is the ideal companion for sports and entertainment, thanks to the excellent image quality, and display expertise on all form factors, be it on TV´s, or TCL mobile devices. In addition to TCL's televisions and smartphones, other product categories are also included in the collaboration, from headsets and soundbars to home appliances. Each brand ambassador will create exclusive content with the brand to be shared across social media channels.

TCL Team - Powerful New Campaign with our Brand Ambassadors

TCL´s driving force is Display Greatness: We acknowledge our expertise in display technologies. More importantly, we see this as a powerful call to action for our users to celebrate their personal moments of greatness.

It's therefore not a coincidence that TCL has a long history with sports sponsorships.

We are proud to be hosting six of the most talented footballers as European brand ambassadors: Paul Pogba, Harry Kane, Saul Niguez, Krzysztof Piątek, Marco Reus, and Gianluigi Donnarumma. They're our European TCL Team.

Ahead of the Euro Cup, we are pleased to present a powerful new campaign that will be launched in April: We will invite our audience to display their greatness in a unique TCL challenge by pitting some of the legendary TCL ambassadors on Fortnite streamed on Twitch, hosted by iconic gamers.

Stay tuned for the announcement this week.


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