Smart and affordable technologies
TCL is one of the dominant players in the global TV industry and a leading consumer electronics company in a world where technologies take, more than ever, another level in our daily lives. Maintaining our status implies meaningful responsibilities, including notably keeping up with our pioneering role while always staying user-friendly, accessible and affordable for all.
After showing the first 8 K Mini LED TV in the market in 2018 and after launching our first European Mini LED TV , the widely acclaimed TCL X10, in 2019, we are proud to launch at CES 2021, our Next-Gen OD ZeroTM Mini-LED Technology which is already available to meet significant demand. The ultra-slim TCL TVs that will feature OD Zero Technology will be in store in Europe before summer.
Today, TCL demonstrates once again its leitmotiv not only to adapt but also to anticipate consumers' behaviors, for all our range of products: Mini-LED, QLED, 4K HDR TVs, audio, and home appliances offerings under our forward-looking AI x IoT strategy. A revealing illustration of our ambition is the launch of a cutting-edge rollable screen, which particularly changes our consumers life through an augmented experience.
We are very excited to join this innovative fully digital CES edition, to size the occasion to showcase our latest innovation and to demonstrate how TCL provides smart solutions for European consumers and always endeavor to go beyond their expectations and let them 'Experience More'.